Who is the expert of your site's User Experience? Your users! So use them.

This session will guide the audience through the ins and outs of User Testing: What is the methodology? What are specific tools? Why is User Testing important for building better digital products?

User Testing can be employed to test content, layout, design, functionality, and overall site structure. Testing gives you insight to identify, understand, prevent and correct confusion, misperceptions and low engagement. Analytics give you what is happening on your site, but User Tests give you answers as to why it is happening. Example: Analytics gives you a bounce rate. User-testing shows you why they are leaving.

This session will cover:

Usability Building Blocks
What is user testing?
How to make it work for you!
When you should use user testing and specific tests.

Tools
What tools are available to perform usability tests (that won't break your budget)?
DIY Shortcuts

Measures of Success
How to gauge and understand data collected from user tests

Common Pitfalls
What you should avoid to ensure successful user tests

Typically, it's not what your site is offering (e.g. products, services, information), it is how you are offering it. This session will explain why user testing is critical to achieving better results, arm you with the tools to tackle user testing on your next project and give insights into common pitfalls for you to avoid.